“We’d like to make a video, but we’re not quite sure which one.” We hear this a lot. And that’s normal: the term “corporate video” actually encompasses several formats, each with its own purpose, length, and budget. Here’s how to choose the one that will truly serve your communication needs.
The Classic Corporate Video (1 to 3 minutes)
This is the flagship video—the one that showcases your company, your values, and your expertise. Ideal for a website’s homepage or a sales presentation, it requires careful scriptwriting. Generally, you should budget between €2,500 and €8,000, depending on the scope of the project. Learn more about our approach to corporate videos in Normandy.
Short-form content for social media (15 to 60 seconds)
Vertical, dynamic, and designed for LinkedIn or Instagram, this format grabs attention in just a few seconds. Less expensive per unit (often between €500 and €2,000), it’s best produced in bulk to support a regular content schedule.
The Interview and Customer Testimonial
Nothing builds trust quite like the words of a company executive or a satisfied customer. While inexpensive to produce, this format is incredibly effective during the conversion phase. Estimated budget: €1,000 to €3,000 per testimonial.
A feature story on craftsmanship or a construction site update
To document an industrial process, a construction site, or an event, a video report captures the reality of the situation. It pairs very well with a corporate photo shoot conducted on the same day, allowing for shared logistics.
How to Choose? Three Questions to Ask Yourself
- What is the goal? Brand awareness, recruitment, sales: each goal requires a different approach.
- Where will the video be shown? A website doesn’t follow the same rules as a LinkedIn feed.
- What is the total budget? It’s better to have a series of regular short-form shows than a single movie that never gets a sequel.
Let’s talk about your video project
We’ll help you choose the right format before you even shoot the first frame. Whether you’re in Caen, Rouen, or elsewhere in Normandy, contact us so we can work together to develop your video strategy.
