{"id":103275,"date":"2026-09-25T09:00:00","date_gmt":"2026-09-25T07:00:00","guid":{"rendered":"https:\/\/photo911.fr\/what-type-of-corporate-video-should-you-choose-for-your-company\/"},"modified":"2026-09-25T09:00:00","modified_gmt":"2026-09-25T07:00:00","slug":"what-type-of-corporate-video-should-you-choose-for-your-company","status":"publish","type":"post","link":"https:\/\/photo911.fr\/en\/what-type-of-corporate-video-should-you-choose-for-your-company\/","title":{"rendered":"What type of corporate video should you choose for your company?"},"content":{"rendered":"<p>\u201cWe\u2019d like to make a video, but we\u2019re not quite sure which one.\u201d We hear this a lot. And that\u2019s normal: the term \u201ccorporate video\u201d actually encompasses several formats, each with its own purpose, length, and budget. Here\u2019s how to choose the one that will truly serve your communication needs.  <\/p>\n<h2>The Classic Corporate Video (1 to 3 minutes)<\/h2>\n<p>This is the flagship video\u2014the one that showcases your company, your values, and your expertise. Ideal for a website\u2019s homepage or a sales presentation, it requires careful scriptwriting. Generally, you should budget between <strong>\u20ac2,500 and \u20ac8,000,<\/strong> depending on the scope of the project. Learn more about our approach to <a href=\"https:\/\/photo911.fr\/en\/corporate-video-normandy-photo-911\/\">corporate videos in Normandy<\/a>.   <\/p>\n<h2>Short-form content for social media (15 to 60 seconds)<\/h2>\n<p>Vertical, dynamic, and designed for LinkedIn or Instagram, this format grabs attention in just a few seconds. Less expensive per unit (often between <strong>\u20ac500 and \u20ac2,000<\/strong>), it\u2019s best produced in bulk to support a regular content schedule. <\/p>\n<h2>The Interview and Customer Testimonial<\/h2>\n<p>Nothing builds trust quite like the words of a company executive or a satisfied customer. While inexpensive to produce, this format is incredibly effective during the conversion phase. Estimated budget: <strong>\u20ac1,000 to \u20ac3,000<\/strong> per testimonial.  <\/p>\n<h2>A feature story on craftsmanship or a construction site update<\/h2>\n<p>To document an industrial process, a construction site, or an event, a video report captures the reality of the situation. It pairs very well with a <a href=\"https:\/\/photo911.fr\/reportage-photo-entreprise-caen\/\">corporate photo shoot<\/a> conducted on the same day, allowing for shared logistics. <\/p>\n<h2>How to Choose? Three Questions to Ask Yourself <\/h2>\n<ul>\n<li><strong>What is the goal?<\/strong>  Brand awareness, recruitment, sales: each goal requires a different approach.<\/li>\n<li><strong>Where will the video be shown?<\/strong>  A website doesn&#8217;t follow the same rules as a LinkedIn feed.<\/li>\n<li><strong>What is the total budget?<\/strong>  It&#8217;s better to have a series of regular short-form shows than a single movie that never gets a sequel.<\/li>\n<\/ul>\n<h2>Let&#8217;s talk about your video project<\/h2>\n<p>We&#8217;ll help you choose the right format before you even shoot the first frame. Whether you&#8217;re in Caen, Rouen, or <a href=\"https:\/\/photo911.fr\/en\/video-production-in-rouen-corporate-institutional-films-photo-911\/\">elsewhere in Normandy<\/a>, <a href=\"https:\/\/photo911.fr\/en\/contact-professional-photographer-in-caen-normandy\/\">contact us<\/a> so we can work together to develop your video strategy. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether it&#8217;s a corporate video, a short social media clip, a customer testimonial, or a feature story: we&#8217;ll walk you through the different corporate video formats and their budgets to help you make a choice.<\/p>\n","protected":false},"author":31,"featured_media":103276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[99,102],"tags":[],"class_list":["post-103275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studio-news","category-tutorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What type of corporate video should you choose for your company? - Photographe \u00e0 Caen &amp; Vid\u00e9aste | Photo 911<\/title>\n<meta name=\"description\" content=\"Corporate video, short format, testimonial, or documentary: Which corporate video format should you choose? 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Objectives, budgets, and tips for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/photo911.fr\/en\/what-type-of-corporate-video-should-you-choose-for-your-company\/","og_locale":"en_US","og_type":"article","og_title":"What type of corporate video should you choose for your company? - Photographe \u00e0 Caen &amp; Vid\u00e9aste | Photo 911","og_description":"Corporate video, short format, testimonial, or documentary: Which corporate video format should you choose? 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